Corporate Strategy Case Study

ICICI: Too Big to Fail?

OR

Abstract:
nto the fifth decade of its existence, the Industrial Credit & Investment Corporation of India (ICICI) had evolved to become a behemoth in the Indian financial system. With a presence in almost every financial market segment and numerous subsidiaries, it is the bank with the second largest asset base in India. Expansions and diversifications had however raised questions about the rationale behind the expansion. When a simple rumour of a cash crunch could cause panic withdrawals running into one and a half crores in just three days, it was time to stop and consolidate their position, thought experts.

Pedagogical Objectives:

• To discuss the meteoric rise of ICICI in India
• To discuss whether the company should strive for better results in the markets it operates in or should go for newer opportunities as and when they present themselves
• To discuss the possible problems because of bringing all the subsidiaries under one umbrella organisation

Keywords : Industrial Credit and Investment Corporation of India (ICICI); ICICI Bank; Reverse merger; Largest private sector bank; Retail banking; Retail portfolio; Corporate Strategies Case Study; Expansion; Consolidation